I focus on you and your company and the Web site design that will meet your goals. I do this by first listening to what you want to accomplish. Then we will work in a partnership to achieve those goals. When you work with me you are really working with me – I do not farm out my work. I do it all myself. I CARE about your Websites Success! Whether you need a whole new Website or just an update to your current one I will help you! Just like your physical store front, your Website is your store front to the virtual world. Make it work for you! I want to help you with a Professional and Affordable Website.
Small Business Website Design Services
I am focused on small businesses like yours. Whether you need a simple website or one more involved I can help you. I have over 25 years of experience in the Content business developing websites for companies such as Union Pacific Railroad (won a top 50 business website award in 1997) or smaller companies like your local dentist or HVAC.
So what’s involved? We will start with a free consultation. You get to ask any questions you have of me and I’ll be asking you questions about what you want to be done, timing, goals, and so on. It’s important to me that I understand what you want to be accomplished and then I can make recommendations.
Sometimes a good web site design isn’t a complex one – sometimes simple is best. It all depends on what you want to accomplish.
I focus my website development on the WordPress platform. There are many different platforms out there but WordPress runs half of all the world’s websites. There are also a lot of tools and known techniques when using WordPress. So I make use of any tools I can. One thing I do that most consultants don’t do is – if there are any licenses to be bought for your Website I will have you purchase them. That way you own them no matter who helps you with your website in the future. Some companies own the licenses so if you want to use someone else you can’t because you are locked into them because they own all the licenses for your Website. I don’t operate that way.
Creating A Small Business Website Design – Website Development: What Does it all Mean?
Your business website needs several things. For example, it needs a business focus that supports your goals. Are you trying to sell products? Are you trying to create leads? Are you using it strictly as Marketing support? Many questions need to be answered so I can develop a Website that suits your needs. Your Website is your Electronic storefront. It needs the same level of attention to detail as a brick-and-mortar storefront or your vehicle fleet.
Secondly, there are content areas that may need to be developed or refined. The pages or articles we will write need to focus on your core services or products. And they have to be written with search in mind. You want people to find your content so using Keyword Research Techniques and Tools I will help refine the message so it is found by your audience and has real value to them.
Finally, there are the technical aspects of Website Development. What platform (WordPress), what theme to use (i.e. the framework for the Look and feel), and what WordPress plug-ins do we need to use so your website is visually appealing, fast, mobile-friendly, and utilizes White-Hat SEO (Search Engine Optimization).
I work very hard to make sure I am using the best-in-breed technologies and tools at a cost so you have an affordable Website. I will perform regular SEO audits so we can identify areas that are improving or those that need improving. We will prioritize work to align with your goals AND your budget. Read the full review from fixthephoto.com about me. I care about your Website success! You get 1-on-1 attention from me. None of my work is farmed off to foreign countries. I do all my work myself. I take great pride in doing the best Website Development for you possible.
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Top Tips Every Small Business Owner Should Know When Developing A Website
Small business owners should focus on crucial elements that can make a significant difference. Here are the top five tips:
- Define Clear Goals and Audience: Understand the purpose of your website. Determine what you want to achieve—whether it’s to generate leads, sell products/services, provide information, etc. Additionally, know your target audience. Tailor your website’s design, content, and features to meet their needs and preferences.
- Focus on Simplicity and User Experience (UX): Keep the design clean, intuitive, and easy to navigate. Visitors should find what they’re looking for quickly. Ensure fast loading times, mobile responsiveness, and an intuitive layout. Prioritize user experience to encourage longer visits and higher engagement.
- Quality Content is Key: Content is the backbone of your website. Craft compelling, relevant, and informative content that resonates with your audience. Use clear and concise language, incorporating keywords naturally for SEO. Regularly update content to keep it fresh and valuable.
- Prioritize Website Security and Maintenance: Invest in security measures like SSL certificates, routine backups, and software updates to protect your site from cyber threats and vulnerabilities. Regularly monitor and maintain your website’s health, fixing broken links, updating plugins, and ensuring everything functions properly.
- Track and Analyze Performance: Implement web analytics tools (like Google Analytics) to track visitor behavior, traffic sources, popular pages, and conversion rates. Analyzing this data provides insights into what works and what needs improvement. Use these insights to refine your website strategy continually.
By focusing on these core aspects, small business owners can lay a strong foundation for their website, enhancing its effectiveness in achieving business goals and meeting customer needs.
Key Considerations For An Effective Small Business Web Site Design
Creating an effective website for small businesses involves several key considerations aimed at enhancing visibility, engagement, and conversion. Here are some top tips for small business website design targeted at marketing to small business owners:
- Clear Branding: Ensure your branding elements (logo, colors, fonts) are consistent and prominently displayed throughout the website. This helps in establishing brand recognition and trust.
- Mobile Optimization: Given the prevalence of mobile usage, make your website mobile-friendly and responsive. It should adapt seamlessly to different screen sizes for a better user experience.
- Simple Navigation: Design an intuitive and easy-to-navigate website structure. Use clear menus, concise headings, and relevant categories to help users find information quickly.
- Compelling Content: Craft engaging and informative content that speaks directly to your target audience. Highlight your unique selling propositions (USPs), services, and products with clear and persuasive language.
- Call-to-Action (CTA): Incorporate clear and strategically placed CTAs throughout the website. Encourage visitors to take specific actions such as contacting you, making a purchase, or signing up for newsletters.
- Contact Information: Make your contact details (phone number, email, address) easily accessible on every page. Consider using a dedicated contact page with a contact form for convenience.
- Social Proof and Testimonials: Showcase positive reviews, testimonials, or case studies from satisfied customers to build credibility and trust with potential clients.
- Fast Loading Speed: Optimize your website’s loading speed to minimize bounce rates. Compress images, use caching, and employ reliable hosting to ensure swift loading times.
- SEO Optimization: Implement basic SEO practices including keyword optimization, meta tags, and a blog to improve visibility in search engine results and attract organic traffic.
- Visual Appeal: Utilize high-quality images, videos, and graphics that resonate with your brand and engage visitors. Visuals can significantly impact how users perceive your business.
- Security Measures: Prioritize website security by implementing SSL certificates, secure payment gateways (if applicable), and regular updates to protect user data and build trust.
- Analytics Integration: Set up tools like Google Analytics to track user behavior, traffic sources, and other metrics. This data can help in making informed decisions to improve the website’s performance.
- FAQs and Support: Anticipate common queries and provide a comprehensive FAQ section or a live chat feature to assist visitors and address their concerns promptly.
- Consistent Updates: Regularly update your website with fresh content, new offerings, or promotions to keep visitors engaged and encourage return visits.
- Compliance and Accessibility: Ensure your website complies with relevant accessibility standards (e.g., WCAG) and legal requirements (e.g., GDPR, CCPA) to cater to a broader audience and avoid legal issues.
By integrating these tips into your small business website design, you can create a powerful online presence that effectively markets your products or services to potential customers.
Essential Features Every Small Business Website Must Have: Insights from 25 Years of Web Design Expertise
In the ever-evolving landscape of online business, a well-crafted website is the cornerstone of success for small enterprises. Having spent over two decades immersed in the world of web design, I’ve witnessed firsthand the evolution of websites and their pivotal role in small business growth. If you’re a small business owner venturing into the digital realm or considering a website revamp, here are key features you should prioritize to ensure your online presence stands out and drives business growth.
1. Responsive Web Site Design
In today’s mobile-centric world, a responsive website design is non-negotiable. Your site must adapt seamlessly to various devices and screen sizes. A mobile-responsive design ensures an optimal user experience, catering to the needs of visitors accessing your site from smartphones, tablets, or desktops. You don’t need fancy image sliders or lots of animation to have a great-looking Website. Some of the best designs are the simplest.
Simplicity is key when it comes to navigation. An intuitive menu structure helps visitors effortlessly find what they’re looking for. Clear and concise navigation menus enhance user experience and encourage visitors to explore more of your site.
3. Compelling Visuals and Engaging Content is a critical part of Web site design
Captivate your audience with high-quality visuals and compelling content. Use professional images, videos, and graphics to visually communicate your brand’s message. Engaging and informative content keeps visitors interested and encourages them to delve deeper into your products or services.
4. Clear Call-to-Actions (CTAs)
Strategically placed CTAs guide visitors toward desired actions, whether it’s making a purchase, signing up for a newsletter, or contacting your business. Clear and enticing CTAs prompt visitors to take the next step, converting their interest into action. Your web site design will take this critical feature into account.
5. Contact Information and Accessibility
Make it easy for potential customers to get in touch. Ensure your contact information is prominently displayed across your website. Incorporate contact forms, clickable phone numbers, and interactive maps to facilitate easy communication.
6. Security Measures
Prioritize the security of your website and customer data. Implement SSL certificates to encrypt data transmission, protecting sensitive information. A secure site not only builds trust but also safeguards your business reputation.
7. Integration with Social Media
Leverage the power of social media by integrating platforms seamlessly into your website. This integration fosters engagement, encourages sharing, and expands your online reach, connecting your business with a broader audience.
8. Analytics and SEO Tools
Implement analytics tools to track website performance and gather valuable insights into visitor behavior. Additionally, optimize your site for search engines (SEO) by incorporating relevant keywords and meta tags to improve visibility and attract organic traffic.
In conclusion, a well-optimized website is a dynamic tool that can elevate your small business to new heights. Prioritizing these essential features ensures your website becomes more than just an online presence—it becomes a catalyst for business growth, customer engagement, and long-term success. Incorporate these elements thoughtfully, and watch as your website becomes a powerful asset in your entrepreneurial journey. With my background in building websites, I will help your Website grow your business!
Website Hosting, Website Themes, and WordPress Plugins I Recommend
OceanWP Theme
I use this theme whenever possible. Responsive (mobile friendly) and fast. Easy to use. No limitations. Great support. Free when you are my client. If you want to purchase anyway click below.
StableHost
Web hosting platform that is inexpensive and good for Small Businesses
Siteground
Great hosting platform for WebSites that have higher-end needs like built-in speed and security features.
Updraft Plus
Really good plug-in for backups, restore or site migration to another platform..
WPRocket
Probably the best performance boosting plugin on the market. Great caching and features.
Yoast
Even the Free version is great. You get a little more with the paid version. I use them both.
ShortPixel
Optimize all your images at a reasonable cost. A great performance enhancer! Operates in the background and depending on the volume very reasonable.
Stackable Gutenberg Blocks
I am a big fan of the built-in Gutenberg editor. With these additional “blocks” there is nothing you can’t do on your Website. Free when you are my client.
Your Small Business Website Design & SEO Development Partner
It’s the personal customer service and great work ethic I pride myself on. Give me a call today!
Or call me at one of these phone numbers 218.831.7932 or 727.922.5010
Serving small businesses throughout the USA